Hashtags are quickly becoming a part of every event whether it is a TV show or a baseball game. These single words or phrases that follow a # sign are used to designate key words or topics of a tweet. By including hashtags a topic is now searchable on twitter and has the possibility to become a trending topic. An algorithm that chooses topics that are popular at the moment determines a trending topic.
Now that we have the groundwork of what hashtags are and how they work its time to move onto events that use hashtags. I don’t think I have seen anything on TV lately that doesn’t have a hashtag attached to it. Whether it is the Grammy’s or the World Series hashtags are all around. If a company can help it they aim to control what their hashtag is. Most of the time they work their hashtag into the banding materials for the event in order to promote it. This is probably the cheapest form of marketing they use. All they have to do is encourage attendees to tweet and they get instant marketing.
I find it interesting to search the different hashtags in order to see what people are saying about a certain topic. At the moment the hashtag #IWishICouldMeet is trending but if there was a major event happening that would be trending. Just wait until the next award show and that will most likely be the trending topic.