Marketing on Wheels: Mobile Marketing Tours

Companies are always looking for a way to engage the public and get them to interact with their brands. Mobile marketing tours have been around for years and each year there are added components to the tours. Recently companies are using Facebook to inform people what cities the mobile tour will be stopping in. By posting the tour stops on Facebook it gives people the opportunity to share the information with friends and family who may live near one of the tour stops. In 2012 many companies did mobile tours and here are just a few that stood out to me:

Stonyfield’s Know Your Food mobile tour:

This mobile tour gave participants a chance to sample Stonyfield’s organic yogurt and play a healthy food game. Stonyfield donated a dollar to FoodCorps for every person who took a picture the green screen photo station. This tour allowed people to interact with the brand.

stonyfield

Duck Tape® Rolls Across America Tour:

The Duck Bus made its way across the country to celebrate 70 years of the company. On the bus people were able to learn about the brand’s history and view products made using Duck Tape. Outside the bus people made crafts using Duck Tape. Cutout characters made of Duck Tape were also on display for people to take pictures with.

The “Adults Only” DOVE® Ice Cream Truck

This tour was aimed at people 18 years or older as an escape from their day. Participants were invited onto the truck where they could enjoy a quick massage or manicure. After they leave the truck they are treated to samples of DOVE® Ice Cream.

IceCream

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