Del Monte’s Beach Bash

Del Monte was another company that jumped on the spring break bandwagon to promote their fresh fruit products.  They had activities over six days in Daytona Beach, FL at the Plaza Resort and Spa.  Before the events Del Monte launched a Facebook sweepstake to send a winner and two friends to Spring Break for five nights and six days all expenses paid. This sweepstakes got the brand over 7,000 new Facebook fans.

At the beach there was an obstacle course and a DJ. There was also several photo opportunities one being with the giant banana.  They also gave out tons of fruit at the events. A final banana dance party ended the week of activities. The week aimed to gain the brand new consumers as well as leave the guests with unforgettable memories.

DelMonte

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Paperless Conferences, a New Trend

In 2012 Hallmark themed their Gold Crown Retail Summit in Las Vegas, Nevada “Get Connected”. Every attendee received a new Apple iPad with the preloaded app in order for the conference to be paperless.  The app allowed attendees to access PDFs as well as maps and surveys.  The app was also interactive allowing attendees to message each other and provide instant feedback on sessions they attended.

In order to get participants to learn about the functions of the app the developers incorporated a game like tutorial awarding points for completing tasks. If they messaged other attendees, uploaded photos, checked into sessions or downloaded other Hallmark apps they were awarded points. The points could be put towards prizes.

Hallmark launched Go Cards, a free iPhone app that allows people to personalize and send paper cards, one month after the conference.  The retailers who attended the conference had already mastered the new app so they are able to show customers all its features.

All in all the conference was a huge success. I mean who wouldn’t want to save trees and get a free iPad?

Hallmark

Hallmark Get Connected App

More info can be found at:

http://www.quickmobile.com/resources/success-stories/hallmark-retail-summit-2012

http://www.eventmarketer.com/article/Hallmark_paperless#.UX2pKI7bAt0

Verizon’s Mobile Marketing-SoCal Experience

Verizon’s fleet of vehicles hit the road this March. It all started with one 1965 Volkswagen and has since grown to include a Jeep Wrangler and a Sprinter van.  Each vehicle is wrapped with “Iron Man 3” graphics. The vehicles are equipped with FiOS Internet and TVs. Each vehicle will travel to different events such as community events, festivals, business mixers and residential neighborhoods throughout Palm Springs, Riverside and High Desert.

This mobile marketing experience is unique because Verizon has integrated three non-profit organizations-The Boys and Girls Club of Victor Valley, Guide Dogs of the Desert, and Habitat for Humanity Inland Valley. Each organization has chosen two projects they would like to accomplish. At the SoCal Experience participants will vote for the project they would like to see Verizon fulfill. Verizon is donating at least $5,000 to each organization.

People who attend the events can enter to win tickets the premiere of “Iron Man 3” on April 24th along with other prizes. There is also a contest called Conquer your Creativity Sweepstakes, where people can design graphics for a beach bike, skate or surfboard. Each week a winner is chosen and they will win the item they submitted the design for.

Verizon has been doing this program for four years. They are able to show their support of local communities as well as gain new customers. So far it has been very successful for them.

VerizonJeep VerizonVan

More information can be found at:

http://www.eventmarketer.com/article/verizon-fios-socal-experience#.UWzM4ivwLbw

http://fiossocal.com/

“Orange Everywhere” Taking Marketing from the Show to the Streets of San Diego!

Jacobsen, a Textron Inc. Company with over 90 years in the turf maintenance industry, created quite a buzz this February with their guerilla marketing campaign.  At the Golf Industry Show in San Diego, CA Jacobsen showcased their six new and enhanced products. Their booth even had a test track to try out the equipment.

Jacobsen booth

Jacobsen did not stop at the convention when it came to marketing. Their goal was to blanket the city of San Diego in Jacobsen orange. They started at the convention center by parking branded muscle cars in public parking spaces. Everyone who visited the Jacobsen booth inside was given orange wristbands to wear. Once the participants left the convention brand ambassadors gave out prizes to people who were wearing the wristbands. The prizes ranged from t-shirts during the day and Visa gift cards at night. Participants wearing the wristbands around the city also got free rides in the city in branded pedicabs and concierge services.

RK_Buzz_Jacobsen

Handing out Jacobsen wristbands inside the show

Jacobsen brand ambassadors

Jacobsen brand ambassadors on the streets of San Diego

Jacobsen pedicab

Jacobsen pedicab

JacobsenCars

Jacobsen branded muscle cars

This campaign definitely grew the presence of the Jacobsen brand not only at the Golf Industry Show but all around the city of San Diego.

Links to more information:

http://phx.corporate-ir.net/phoenix.zhtml?c=110047&p=irol-newsArticle&ID=1783334&highlight=

http://www.golfcourseindustry.com/gci-020513-jacobsen-orange-hot-rod.aspx

http://www.eventmarketer.com/article/jacobsen-orange-everywhere#.UWwXj47bAt0

Mashable’s Top 10 Twitter Accounts for Breaking News

Every second something newsworthy is happening in the world. The best you can do is to stay informed. Mashable compiled a list of the 10 must follow breaking news Twitter accounts. When planning an event it is important to be aware of what is happening in the world because you never know what will effect your event. Take the recent water main break in Hoboken, NJ. If I was having an event in Hoboken I would want to be informed of this issue as soon as possible. With Twitter I could find out information instantaneously as well as stay informed throughout the clean up process. Start following the Twitter accounts below to stay informed!

Here are the top 10 Must Follow Breaking News Twitter Accounts:

1.Breaking News

1BreakingNews

2.BBC Breaking News

2BBC

 

3.CNN Breaking News

3CNN

4.WSJ Breaking News

4WSJ

5.Reuters Live

5Reuters

6.CBS Top News6CBS

7.AJELive

7AJELive

8.Sky News Newsdesk

8Sky

9.ABC News Live

9ABC

10.TWC Breaking

10TWC

10 Fascinating Twitter Statistics

I was reading an article on the Huffington Post website about social media statistics and decided I would share the 10 I found interesting.

10 Twitter Statistics:

  1. The average Twitter user has tweeted 307 times. (source: Diego Basch’s Blog)
  2. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)
  3. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
  4. 32 percent of all Internet users are using Twitter. (source: Marketing Land)
  5. The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter)
  6. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)
  7. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)
  8. 11 accounts are created every second on Twitter. (source: Infographics Labs)
  9. 50 percent of Twitter users are using the social network via mobile. (source: Microsoft tag)
  10. 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)

Twitter2012

Huffington Post Article

A new Twitter trend: Fake vs. Official Accounts

A new trend on Twitter is fake accounts for famous people.  Many times these fake accounts have more followers than the famous people’s official accounts. The fake Queen Elizabeth on Twitter has more followers than the official British Monarchy account.

The Shorty Awards’ made an infographic comparing fake Twitter accounts of famous people and brands to the official Twitter accounts.

When they were analyzing the fake and official accounts the Short Awards’ found that the parody accounts for certain companies such as ESPN and CNN tweeted more than the actual companies did.

Most people follow the parody accounts as a source of entertainment and laughs. If you are confused if an account is real of not you can check for the official verified check mark on the account’s Twitter header. You may be fooled by a quick look at an account with a photo-shopped check mark.

Most recently, the Pope’s fake Twitter account tricked a lot of people into thinking the new pope was tweeting. Don’t be fooled by these fake accounts unless all you are looking for just laughs.

FakeTwitter