Del Monte was another company that jumped on the spring break bandwagon to promote their fresh fruit products. They had activities over six days in Daytona Beach, FL at the Plaza Resort and Spa. Before the events Del Monte launched a Facebook sweepstake to send a winner and two friends to Spring Break for five nights and six days all expenses paid. This sweepstakes got the brand over 7,000 new Facebook fans.
At the beach there was an obstacle course and a DJ. There was also several photo opportunities one being with the giant banana. They also gave out tons of fruit at the events. A final banana dance party ended the week of activities. The week aimed to gain the brand new consumers as well as leave the guests with unforgettable memories.