Del Monte was another company that jumped on the spring break bandwagon to promote their fresh fruit products. They had activities over six days in Daytona Beach, FL at the Plaza Resort and Spa. Before the events Del Monte launched a Facebook sweepstake to send a winner and two friends to Spring Break for five nights and six days all expenses paid. This sweepstakes got the brand over 7,000 new Facebook fans.
At the beach there was an obstacle course and a DJ. There was also several photo opportunities one being with the giant banana. They also gave out tons of fruit at the events. A final banana dance party ended the week of activities. The week aimed to gain the brand new consumers as well as leave the guests with unforgettable memories.
Verizon’s fleet of vehicles hit the road this March. It all started with one 1965 Volkswagen and has since grown to include a Jeep Wrangler and a Sprinter van. Each vehicle is wrapped with “Iron Man 3” graphics. The vehicles are equipped with FiOS Internet and TVs. Each vehicle will travel to different events such as community events, festivals, business mixers and residential neighborhoods throughout Palm Springs, Riverside and High Desert.
This mobile marketing experience is unique because Verizon has integrated three non-profit organizations-The Boys and Girls Club of Victor Valley, Guide Dogs of the Desert, and Habitat for Humanity Inland Valley. Each organization has chosen two projects they would like to accomplish. At the SoCal Experience participants will vote for the project they would like to see Verizon fulfill. Verizon is donating at least $5,000 to each organization.
People who attend the events can enter to win tickets the premiere of “Iron Man 3” on April 24th along with other prizes. There is also a contest called Conquer your Creativity Sweepstakes, where people can design graphics for a beach bike, skate or surfboard. Each week a winner is chosen and they will win the item they submitted the design for.
Verizon has been doing this program for four years. They are able to show their support of local communities as well as gain new customers. So far it has been very successful for them.
More information can be found at:
Jacobsen, a Textron Inc. Company with over 90 years in the turf maintenance industry, created quite a buzz this February with their guerilla marketing campaign. At the Golf Industry Show in San Diego, CA Jacobsen showcased their six new and enhanced products. Their booth even had a test track to try out the equipment.
Jacobsen did not stop at the convention when it came to marketing. Their goal was to blanket the city of San Diego in Jacobsen orange. They started at the convention center by parking branded muscle cars in public parking spaces. Everyone who visited the Jacobsen booth inside was given orange wristbands to wear. Once the participants left the convention brand ambassadors gave out prizes to people who were wearing the wristbands. The prizes ranged from t-shirts during the day and Visa gift cards at night. Participants wearing the wristbands around the city also got free rides in the city in branded pedicabs and concierge services.
Handing out Jacobsen wristbands inside the show
Jacobsen brand ambassadors on the streets of San Diego
Jacobsen branded muscle cars
This campaign definitely grew the presence of the Jacobsen brand not only at the Golf Industry Show but all around the city of San Diego.
Links to more information:
This spring break students in Panama City Beach, Florida and South Padre Island, Texas experienced BIC razors through “The BIC Shave Experience”. This campaign was created with the hope that these college students will turn into loyal customers down the line. At these spring break destinations the BIC brand was all over. There were brand-relevant games and shaving events on the beach. Select hotels even distributed sampling kits.
The “BIC Shave Experience” was a place where men and women could get shaved by licensed barbers and cosmetologists. The females got a smooth shave with the BIC® Soleil Bella® razor. Men could have their chests or heads shaved into BIC logos or shapes.
In addition to the events BIC placed its messages in the surrounding hotels. They used elevator wraps, posters in the hotel lobbies and branded keycards. When the spring breakers checked in they were given samples of the razors.
This consumer experience was produced by Brand Connections, a NYC marketing and media company. The company chose to put this event on during spring break because it allows for a high concentration of 18-25 year olds. The experience took place from 3/3-3/7 and 3/19-3/23 in FL and 3/11-3/15 in TX.
ABOUT BRAND CONNECTIONS
Brand Connections (http://www.brandconnections.com) is an independent global marketing and media company that creates Branded Consumer Experiences™ by integrating digital and venue-based product experience networks for national and global brands. Founded in 2001, Brand Connections has connected hundreds of Fortune 500 brands with more than 2 billion customers by reaching them when they are in the right frame of mind to engage with brands. Brand Connections is expert in trial-generation; tactics include product sampling and experiences, targeted out-of-home media, experiential marketing, retail activation and digital and social media integration. Brand Connections is majority owned by Veronis Suhler Stevenson (VSS), a leading media and communications private equity firm.
BIC Consumer Products USA (http://www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”
Companies are always looking for a way to engage the public and get them to interact with their brands. Mobile marketing tours have been around for years and each year there are added components to the tours. Recently companies are using Facebook to inform people what cities the mobile tour will be stopping in. By posting the tour stops on Facebook it gives people the opportunity to share the information with friends and family who may live near one of the tour stops. In 2012 many companies did mobile tours and here are just a few that stood out to me:
Stonyfield’s Know Your Food mobile tour:
This mobile tour gave participants a chance to sample Stonyfield’s organic yogurt and play a healthy food game. Stonyfield donated a dollar to FoodCorps for every person who took a picture the green screen photo station. This tour allowed people to interact with the brand.
Duck Tape® Rolls Across America Tour:
The Duck Bus made its way across the country to celebrate 70 years of the company. On the bus people were able to learn about the brand’s history and view products made using Duck Tape. Outside the bus people made crafts using Duck Tape. Cutout characters made of Duck Tape were also on display for people to take pictures with.
The “Adults Only” DOVE® Ice Cream Truck
This tour was aimed at people 18 years or older as an escape from their day. Participants were invited onto the truck where they could enjoy a quick massage or manicure. After they leave the truck they are treated to samples of DOVE® Ice Cream.
Would you stop if you saw bananas walking down the street? That’s right on January 6th over seventy people in banana suits marched from Times Square to a Jamba Juice store in the Flatiron district. Jamba Juice is launching new Jamba Kids Meals and this was their way to get the word out. Along their march the bananas handed out orange earmuffs with the Jamba Juice logo. Earlier in the day Jamba Juice CEO rang the NASDAQ opening bell. The company also donated gym equipment to four Harlem grade schools.
This consumer event definitely brought attention to this new launch. How could you not be curious about 74 bananas walking around NYC? Consumer events are one type of marketing that companies use today. Typically these events take place when a brand is launching a new product since they create such a buzz.
USA Network released groups of women wearing white trench coats, red fedoras and stilettos into high traffic areas of New York, Boston, Chicago and Philadelphia to promote the series premier of Covert Affairs. These women passed out cards with information on the premier to the public who was intrigued by women pretending to be spies. The event definitely caught the attention of many people since Covert Affairs had one of the best-watched premiers that year. Would this have intrigued you enough to watch the show?