Paperless Conferences, a New Trend

In 2012 Hallmark themed their Gold Crown Retail Summit in Las Vegas, Nevada “Get Connected”. Every attendee received a new Apple iPad with the preloaded app in order for the conference to be paperless.  The app allowed attendees to access PDFs as well as maps and surveys.  The app was also interactive allowing attendees to message each other and provide instant feedback on sessions they attended.

In order to get participants to learn about the functions of the app the developers incorporated a game like tutorial awarding points for completing tasks. If they messaged other attendees, uploaded photos, checked into sessions or downloaded other Hallmark apps they were awarded points. The points could be put towards prizes.

Hallmark launched Go Cards, a free iPhone app that allows people to personalize and send paper cards, one month after the conference.  The retailers who attended the conference had already mastered the new app so they are able to show customers all its features.

All in all the conference was a huge success. I mean who wouldn’t want to save trees and get a free iPad?

Hallmark

Hallmark Get Connected App

More info can be found at:

http://www.quickmobile.com/resources/success-stories/hallmark-retail-summit-2012

http://www.eventmarketer.com/article/Hallmark_paperless#.UX2pKI7bAt0

Mashable’s Top 10 Twitter Accounts for Breaking News

Every second something newsworthy is happening in the world. The best you can do is to stay informed. Mashable compiled a list of the 10 must follow breaking news Twitter accounts. When planning an event it is important to be aware of what is happening in the world because you never know what will effect your event. Take the recent water main break in Hoboken, NJ. If I was having an event in Hoboken I would want to be informed of this issue as soon as possible. With Twitter I could find out information instantaneously as well as stay informed throughout the clean up process. Start following the Twitter accounts below to stay informed!

Here are the top 10 Must Follow Breaking News Twitter Accounts:

1.Breaking News

1BreakingNews

2.BBC Breaking News

2BBC

 

3.CNN Breaking News

3CNN

4.WSJ Breaking News

4WSJ

5.Reuters Live

5Reuters

6.CBS Top News6CBS

7.AJELive

7AJELive

8.Sky News Newsdesk

8Sky

9.ABC News Live

9ABC

10.TWC Breaking

10TWC

10 Fascinating Twitter Statistics

I was reading an article on the Huffington Post website about social media statistics and decided I would share the 10 I found interesting.

10 Twitter Statistics:

  1. The average Twitter user has tweeted 307 times. (source: Diego Basch’s Blog)
  2. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)
  3. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
  4. 32 percent of all Internet users are using Twitter. (source: Marketing Land)
  5. The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter)
  6. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)
  7. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)
  8. 11 accounts are created every second on Twitter. (source: Infographics Labs)
  9. 50 percent of Twitter users are using the social network via mobile. (source: Microsoft tag)
  10. 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)

Twitter2012

Huffington Post Article

A new Twitter trend: Fake vs. Official Accounts

A new trend on Twitter is fake accounts for famous people.  Many times these fake accounts have more followers than the famous people’s official accounts. The fake Queen Elizabeth on Twitter has more followers than the official British Monarchy account.

The Shorty Awards’ made an infographic comparing fake Twitter accounts of famous people and brands to the official Twitter accounts.

When they were analyzing the fake and official accounts the Short Awards’ found that the parody accounts for certain companies such as ESPN and CNN tweeted more than the actual companies did.

Most people follow the parody accounts as a source of entertainment and laughs. If you are confused if an account is real of not you can check for the official verified check mark on the account’s Twitter header. You may be fooled by a quick look at an account with a photo-shopped check mark.

Most recently, the Pope’s fake Twitter account tricked a lot of people into thinking the new pope was tweeting. Don’t be fooled by these fake accounts unless all you are looking for just laughs.

FakeTwitter

Tips for Successful Twitter Chats

Twitter Chats are when twitter users discuss an area of interest on Twitter at a certain time.  This type of marketing is gaining popularity.  It allows brands to interact with their consumers. Here are a few tips for successful Twitter Chats:

1.     Decide and plan what you chat will be about

It may take a while to come up with a chat idea since there are already so many twitter chats out there.

2.     Choose the right topic

You want your chat to be about a topic that people care about.  The topic of your chat should pertain to your brand.

3.     Be real

Choose a topic that you are passionate about so the chat is genuine.

4.     Stick to a schedule

Most chats are once a week for an hour but you may choose whenever you would like your chat to be just be consistent

5.     Plan ahead but don’t be afraid to change

You will most likely want to stick to one topic however since it is a live conversation the topic may change.

6.     Thank your participants

At the end of the chat you should thank all your participants.

Tips from http://mashable.com/2011/06/23/better-twitter-chat-tips/

The Almighty and Powerful #Hashtag: a valuable tool to promote events!

Hashtags are quickly becoming a part of every event whether it is a TV show or a baseball game. These single words or phrases that follow a # sign are used to designate key words or topics of a tweet. By including hashtags a topic is now searchable on twitter and has the possibility to become a trending topic. An algorithm that chooses topics that are popular at the moment determines a trending topic.

Now that we have the groundwork of what hashtags are and how they work its time to move onto events that use hashtags. I don’t think I have seen anything on TV lately that doesn’t have a hashtag attached to it. Whether it is the Grammy’s or the World Series hashtags are all around. If a company can help it they aim to control what their hashtag is. Most of the time they work their hashtag into the banding materials for the event in order to promote it. This is probably the cheapest form of marketing they use. All they have to do is encourage attendees to tweet and they get instant marketing.

I find it interesting to search the different hashtags in order to see what people are saying about a certain topic. At the moment the hashtag #IWishICouldMeet is trending but if there was a major event happening that would be trending. Just wait until the next award show and that will most likely be the trending topic.

Grammy's Hashtag

Grammy’s Hashtag

worldseries

Photo by LG Patterson, courtesy of MLB.com

hashtagInfographic

Hashtag Infographic