Verizon’s fleet of vehicles hit the road this March. It all started with one 1965 Volkswagen and has since grown to include a Jeep Wrangler and a Sprinter van. Each vehicle is wrapped with “Iron Man 3” graphics. The vehicles are equipped with FiOS Internet and TVs. Each vehicle will travel to different events such as community events, festivals, business mixers and residential neighborhoods throughout Palm Springs, Riverside and High Desert.
This mobile marketing experience is unique because Verizon has integrated three non-profit organizations-The Boys and Girls Club of Victor Valley, Guide Dogs of the Desert, and Habitat for Humanity Inland Valley. Each organization has chosen two projects they would like to accomplish. At the SoCal Experience participants will vote for the project they would like to see Verizon fulfill. Verizon is donating at least $5,000 to each organization.
People who attend the events can enter to win tickets the premiere of “Iron Man 3” on April 24th along with other prizes. There is also a contest called Conquer your Creativity Sweepstakes, where people can design graphics for a beach bike, skate or surfboard. Each week a winner is chosen and they will win the item they submitted the design for.
Verizon has been doing this program for four years. They are able to show their support of local communities as well as gain new customers. So far it has been very successful for them.
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