Throw Back Thursday: Virgin Cola PR Stunt

Virgin group founder, Richard Branson, is known as the king of publicity stunts.  Each stunt is bigger and better than the previous one.  For throw back Thursday I am going to talk about a stunt Virgin group did for Virgin Cola back in 1998.  To kick off the launch of Virgin Cola in the US, Richard Branson drove a tank down Fifth Avenue and then “blew up” the Coca-Cola sign in Times Square.  Branson expected many years worth of feuds with Pepsi and Coke for the best soda drink.  Unfortunately sales of Virgin Cola fizzled out.  Now the drink can mainly be found on Virgin Atlantic flights.

richard_branson VIRGINCOLA Tank

Today Richard Branson and Virgin Group are still one of the leaders in publicity stunts doing everything from jumping off casinos to being the fasted to cross the English Channel.  Now many other companies are trying to keep up with them.